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Facebook, Instagram and TikTok events will target 70% of Americans who self-diagnose as having sensitive skin.
March 22, 2021
By: Christine Esposito
Editor-in-Chief
Cetaphil, a venerable skin care brand known for its facial care formulations, is kicking off a major campaign for Sensitive Skin Awareness Week, which begins today and runs through March 28. The brand’s recently launched “Complete Care for Your Sensitive Skin” campaign will be at the heart of the effort, which includes a lineup of dermatologists, influencers and experts who will provide consumers with best-in-class advice and science-driven recommendations. “Sensitive Skin Awareness Week is ...
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